Blockchain technology continues to change the way businesses think about marketing & B2B collaboration strategies. The immutability and transparency ensure that transactions are safe, secure and authentic. Larger companies are starting to lean on blockchain tools (ie. Digital Collectibles) as a new interactive way to engage with existing customers. A very valuable byproduct to the technology is the creation of "community", something that businesses spend countless hours and resources in trying to create & maintain. Once in place, businesses can collaborate with other businesses in an effort to share targeted communities with complimentary products and services. Layer-2 blockchains, such as Polygon allow for loyalty and reward systems to become on-chain assets that customers can acquire or even sell on secondary marketplaces.